Mar 16, 2020

UX Research, UI/UX & Mobile Design for an eCommerce Website

product designer

Redesigning the Account Experience for a Greener Future

Greenweez, a leading French e-commerce platform specializing in organic and eco-responsible products, needed a complete UX/UI refresh for its user account section: including profile, settings, cart, and notifications.

The existing experience was outdated and inconsistent. The goal: modernize the interface, improve usability, and align with the company’s evolving design system.

Project Breakdown

🌿 Scope of Work:
UX Research · UX Design · UI Design

💡 Approach:
Using the Double Diamond framework, the redesign process unfolded in four key steps:

1️⃣ User Research & Competitive Analysis

A user survey and competitor analysis revealed insights into how users managed their account preferences and where they faced friction.

2️⃣ Sketching & Early Testing

Initial ideas were translated into wireframes and tested with users to validate the direction before moving forward.

3️⃣ Wireframes & Sitemap

Digital wireframes and an updated sitemap were created to support clearer navigation and a more intuitive structure. These were reviewed with target users for additional feedback.

4️⃣ High-Fidelity Mockups

Final mockups were built using the new design system, with custom components added as needed to support visual consistency across the platform.

🤝 Collaboration across teams: including marketing, customer service, and engineering ensured the redesigned flows were not only user-friendly but also aligned with business and technical requirements.

Results & Takeaways

Outcome:
A redesigned, mobile-friendly account experience that enhances usability, simplifies navigation, and reflects Greenweez’s values of clarity, sustainability, and customer care.

Exploring how design can support conscious living? This project shows how a focused, research-driven process, combined with strong cross-functional collaboration can elevate the everyday experience.

▶️ Test Prototype

▶️ View It Live